Power to reguiate competition 56. A. licensee shall not engage in any conduct which would have the effect or likely effect of obstructing fair competition, unless specifically authorised in the Rules and Regulations. S7. In the event of a licensee breaching section 56 of this Act, the Authority may: (1) Direct the licensee to cease conduct which has, or may have, the effect of substantially lessening competition, (2) Cancel or suspend the license; (3) Direct the licensee to undertake remedial action; or (4) impose a fine prescribed in the Rules and Regulations. Power to issue directions, guidelines or codes of practice 38. In order to effectively and efficiently carry out its functions and responsibilities under this Act, the Authority may by notification issue directions, guidelines or codes of practice consistent with this Act and Rules and Regulations made thereunder. Information, Communications and Media Act of Bhutan 2018 1s