Objectives > 9.1 The Federal Council will provide transparent, timely, proactive and quality-assured communication on its foreign policy and will ensure communication is coherent and consistent in Switzerland and abroad. > 9.2 The communication potential of social media will be more systematically exploited, both in Switzerland and in the external network. This will satisfy the need for explanation in Switzerland and support local communication needs, as well as implementation of the foreign policy strategy and the strategy for communication abroad. > 9.3 The FDFA will cultivate a dialogue with the public on Swiss foreign policy and diplomacy. To this end, it will continue the pilot project ‘Meet the Ambassadors’ launched in 2019. > 9.4 Switzerland’s presence at major international events will involve partners from the spheres of politics, business, science, tourism, sport, culture and society. In particular, these include the House of Switzerland at the 2020 Olympic Games in Tokyo and at the 2022 Winter Olympics in Beijing, and participation in Expo 2020 in Dubai. Following the successful project in 2019, greater use will be made of the World Economic Forum as a platform for Switzerland’s communication abroad. > 9.5 In close cooperation with partners, communication campaigns abroad will be devised on topics such as Swiss–EU relations, Switzerland as a key innovation hub, the country’s candidacy for the UN Security Council and implementation of the 2030 Agenda. These campaigns will supplement and reinforce the applicable strategies in the respective thematic areas. 38 Resources