Photo: FDFA Swiss Pavilion at Expo Milano 2015 To achieve the goals of communication abroad and to convey its messages, various platforms and channels will be used, e.g. Swiss presence at many events with international reach, support of projects run by Swiss representations abroad, delegation trips, digital platforms, social media and communication products. More campaigns are to be run in the period from 2020 to 2023. The focus will be on exploiting the potential of partnerships with private and public actors who can also influence the perception of Switzerland abroad, particularly in the areas of politics, education, research and innovation, business including export and location promotion, tourism, sport and culture. Resources 37