Challenges and Opportunities Industry Challenges Productivity Improvement • In the 21st century, companies’ ability to collect, produce, and manage information, has become an essential factor for the economic growth, productivity and competitiveness. • Thus, the IT penetration rate within companies, particularly within small and medium enterprises (SMEs) and very small enterprises (VSEs), and its widespread and effective use play a significant role in the emergence of an economy of knowledge, and in the capacity of companies to produce higher added-value and create further job opportunities. • In Morocco, the economic arena mainly comprises SMEs and VSEs which have low level of computerisation. As a result, work productivity remains limited. • The modernisation of the Moroccan entrepreneurial arena is one of the main challenges of the spread of IT. In opting to put in place an information system, the company embraces a dynamic step of technological and organisational modernisation, notably to: • meet the requirements of the industry in terms of quality, costs, and deadlines; • develop new job processes; • achieve better productivity. 12 D i g i t a l M o r o c c o The National Strategy for Information Society and Digital Economy - 2009-2013