NATIONAL SECURITY POLICY CHAPTER 10: STRATEGIC COMMUNICATION IMPLEMENTATION PROGRAM AND To a large extent, the success of implementation of the NSP depends on a strong national consensus and shared understanding or appreciation of the national security goals and objectives. This becomes the basis for collective action which will pave the way for a truly collaborative national campaign to address the country’s most pressing national security concerns. Creating such a culture of national unity and cohesiveness requires effectively communicating and implementing the Government’s aims and intentions to the Filipino public. Through the NSC, the Government shall develop a National Security Policy Communication and Implementation Program (NSP-CIP) geared towards rallying support for key Government programs and encouraging the involvement of relevant social sectors. The NSP-CIP shall be instrumental in winning back public trust in Government by fostering transparency and accountability in the implementation of national security policies and programs. The Government shall harness all available communication platforms -- news outfits, social media, and private think-tanks, among others -- for information sharing and advocacy, and for promoting collaboration and policy feedback system. The Government shall quickly respond to the public’s constant appetite for clear and accurate information. The NSC, in coordination with the intelligence community and relevant Government bodies, shall develop measurement indicators to implement, monitor and evaluate the NSP and their derivative programs. 32|Page