19 Moreover, there will be a substantial focus on selected tech verticals. Tech verticals such as IoT, cloud computing, hardware (including electronics design) and artificial intelligence (AI) are among the verticals where Jordan is perceived to have a stronghold. ...lead the maker revolution across the region. Led by the established hardware industry, product innovation will be increasingly supported by embedding cutting-edge technologies directly into industrial zones and tech hubs. ...establish itself as the leading solutions builder and integrator for content platforms for the Arab market, which will serve the demand of the exponentially growing young digital Arabic speaking customer base across the region and beyond. …be the preferred place in the region for starting, scaling & growing a tech company by ensuring clear rules, procedures and policies, as well as acceleration and incubation. The above vision statement translates into the following vision and mission statements: Vision A digital economy that empowers people, sectors and businesses to raise productivity and ensure growth and prosperity, creating a highly attractive business destination for investments and international collaboration. Mission Jordan will • • • • • Ensure a highly stable, nurturing business environment. Drive creative and innovative technologies in key niche sectors and markets. Strengthen the entrepreneurial mindset of the country, supported by specialized skills. Support the transformation towards being a platform for innovation in international partnerships. Spur innovation through open access in technology, people, standards and data. By focusing on these areas, Jordan will increase its relevance to regional and global niche markets. GROWTH TARGETS TO ASPIRE TO BY 2025 It is imperative to secure growth in Jordan’s economy and, subsequently, to measure this growth to ensure progress. Consequently, the vision and action plan are accompanied by the development of concrete, realistic and measurable targets. The Key Performance Indicators (presented under each action in Annex1) are the outputs and the immediate results of the actions if implemented to the required scope and within the proposed timeframe. As part of the assessment phase, relevant key benchmarks were assembled that reflect key indicators of | REACH 2025 ACTION PLAN – ROADMAP TO EXCELLENCE