5 DIGITAL BUSINESS 5.1 GOALS Malta’s businesses will have a greater chance of success if powered by ICT. Local firms must be encouraged and supported to embrace ICT to transform themselves into digital enterprises. This will strengthen their competitiveness and make them more export-orientated. Local ICT companies have an important role to play in bringing about this change. Increase and support ICT entrepreneurial activities. Support the application of ICT. The goals of the actions under this strategic pillar are to: Align the supply and demand of eSkills. 30 Support local businesses to be more innovative and offer more competitive products and services. Step up investments in R&I.