portal against scams. The portal will provide further information to the public on the different typesof scams, and empower the public to take steps to guard against scams. (i) Conducting outreach to the general public 16. The majority of SPF’s outreach programmes focus on the general public. Through its Public Cyber-Outreach & Resilience Programme (PCORP), SPF will explore the use of behavioural insights to influence the general public to adopt good cyber hygiene practices (e.g. using stronger passwords). 17. SPF has also stepped up its mass media advertising efforts. SPF’s cybercrime prevention messages are regularly publicised via various media platforms, such as television (in particular, during the SPF’s monthly televised Crimewatch episodes), newspapers, social media, text messages sent to vulnerable target groups, as well as posters at public transport nodes and lifts in public housing blocks. 18. At the local community level, SPF’s Neighbourhood Police Centres frequently engage the community through Community Safety and Security Programmes and educational roadshows. In 2015, more than 80 roadshows were conducted island-wide, with 180 Crime Prevention Ambassadors sharing anti-scam messages with the public. 19. Through its Police Cyber-Awareness Programme (PCAP), SPF will equip its officers with the relevant skills and knowledge to effectively reach out and educate the public on cybercrimes and cybercrime prevention measures. The PCAP will provide SPF officers with insights on cybercrime trends and common types of cybercrimes; officers will be able to recognise cybercrimes reported by the public and advise the public how to reduce their vulnerability to cybercrimes, during their interactions with the public. (ii) Engaging vulnerable groups in society 20. Certain groups in society (e.g. senior citizens and children) may be particularly vulnerable to cybercrime. Through its COllaborative Social Programme (COSP), SPF will work with schools and Non-Governmental Organisations (NGOs) to raise cybercrime prevention awareness among vulnerable groups. SPF regularly analyses cybercrime trends to identify the victim demographic for each type of scam, before customising its outreach efforts and content to suit the profile of the different target victim groups. 21. SPF has recognised that there is a need to raise the level of cybercrime awareness among senior citizens. This will ensure that senior citizens do not fall prey to cybercriminals, as they pick up the use of technology and the Internet. SPF plans to tap on existing senior citizen engagement platforms (e.g. iDA’s Silver IT Fest 2016) to reach out to senior citizens and raise the cybercrime awareness of this vulnerable group. 22. Other than senior citizens, SPF will also focus its outreach efforts on children. Mindful that children start to use the Internet from an early age, SPF has enhanced its cybercrime prevention outreach and education efforts for children. In 2011, SPF launched ‘Cyberonia’ in collaboration with NCPC, a virtual game with the objective of educating children on being safe in cyberspace. Riding on the success of this initiative, NCPC will be launching the ‘Cyro’ apps for children, a series of first person National Cybercrime Action Plan 9 OF 17