47 the global, ever growing digital economy. Montenegrin companies must base their business models on the users’ excpectations, product improvement, cooperation in innovation and organizational leadership, which more and more involves data experts in decision-making process and organizational learning. These are only some of the activites towards digitalization of the Montenegrin economy, which needs to be oriented towards maximizing the benefits of the digital technologies. Creating the conditions for the development and optimizing the use of cloud computing, by businesses and public sector equally, can also contribute to the growth of the digital economy. This constatation derives from the statistic data available, which confirm the multiple benefits of cloud computing. In 2011, Microsoft conducted a survey, which found that transfer to cloud services has made a contribution of 40% rise in income for small and medium enterprises, comparing to those that haven’t transferred to cloud. In 2012, the EU study found that, for over 80% of the surveyed companies, transfer to cloud computing means decrease in expenses up to 20%. Also, the study found that productivity rises up to 40%. Since changes in the education system can deliver results in approximately 10 year time and not before, the activities should be focused on “import” of the ICT experts and workforce. There are examples of some developed countries which create the conditions for young educated people to recognize their chance of success in working within an environment that has its own advantages, and this is something we can create in Montenegro. Production of organic (green) software should be in focus, because it requires a relatively small investment and produces enormous economic growth and thus has had its “explosion” in the market. The creation of the necessary environment includes: adopting simple procedures to open ICT companies like these, with certain benefits and incentives in the domain of tax legislation regarding these companies, the provision of sufficient infrastructure resources (communication and power) and provision of premises with the necessary facilities. These measures are aimed at the development of the ICT market and encouragement of the economic development of Montenegro in general. Stimulating environment for the start-up companies, along with enhancing the development of electronic public procurement, would create a much favorable business environment. The start-up companies enhance innovation, as they are the present and the future of the digital economy. Their development