43 Internet and information and communication technologies incite the inclusion of the companies in the global economy through the expansion of trade , increased productivity of capital, intensifying competition in the market, which in turn boosts innovation, making the ICT and business mutually inseparable in the modern economy. Their interconnectedness bears immediate benefits for households too, not only business and technology per se. On the other hand, creation of new jobs, better exploitation of human resources, the production of consumer surplus, represent immediate benefits provided to the citizens by the digital economy itself. The share of the ICT sector in GDP is around 6% in the OECD countries, whereas in the developing world this share is significantly lower. As estimated by the World Bank, the greatest contribution of the digital technologies to the economic growth occurs in those cases when traditional sectors of the economy exploit ICT to modernize their activity. European context Recent studies estimate that the digitalization of products and services can bring more than 110 billion in annual revenues to the European economy over the next five years. In April 2016, the European Commission launched the first initiative of the Digital Single Market package related to the industry. The aim of this initiative is to prepare Europe for the upcoming challenges of the digital products and services. This will require coordinated investment from both the private and the public sector. In that sense, the following areas are of particular importance: • “Startup Europe” aims to strengthen the business environment for web and ICT entrepreneurs so their ideas and businesses can develop without restraints • The Future of the Internet - a stronger, more connected Internet, which corresponds to the needs of citizens both at work and at home • Data – referring to the need to exploit the benefits of the access to the important data, in order to create solutions designed for the health care system and the challenges in the field of transport • Cloud computing - better standards, more secure contracts and greater use of cloud in private and public sector are the issues that need to be worked on in the future