STRATEGY FOR THE INFORMATION SOCIETY DEVELOPMENT 2020. Montenegrin companies recognize the lack of support by the government institutions, lack of suitable brending of the domestic IT industry abroad, lack of information about the foreign markets, lack of adequate business contacts abroad, as well as lack of training and consulting services, as the main export obstacles. Montenegro has the lowest average number of the employees in the ICT companies, on a regional level – 46% of the companies have up to 5 employees. Also, the survey found that the ICT companies in all of the countries, except for Montenegro, plan to raise the number of the employees. However, greater use of the ICT by SMEs, which is at a relatively low level at present, directly contributes to the digital business in general. Small number of innovative startup and spin-off companies, which intensive participation at the market should be provided through the necessary administrative and market conditions, represents another weak point regarding Montenegrin IT market. Strategic development tools Although the number of the companies that use the Internet is continuously growing, low percentage of companies that trade or operate online represents a limiting factor in the development of not only business itself but also the digital economy of the country as a whole. Delay in use of new business models in the sector of small and mediumsized enterprises affects equally the competitiveness of the Montenegrin economy and the growth of the companies. In this context, strategic development tools point to encouragement of transformation of the traditional to digital business models through e-commerce, e-banking, the use of e-invoices and e-public procurement. Towards building a digital economy, it is necessary to raise awareness on the importance of the ICT for business profitability through targeted campaigns in cooperation with all stakeholders. From the standpoint of the digitalization of a business, it is particularly important to create conditions for electronic business concept, which is why the focus should be on creating conditions for the use of e-segments of business. It is particularly important to create a legislative framework for equal treatment of e-invoices and paper invoices, even more so because, in comparison with the paper invoices, e-invoice processing is easier, it is faster in reaching the user and it is easier to store. Hierarchical organization of the companies that prevailed in the 20th century is already past and it cannot function in the framework of