Strategic Priorities SME’s Productivity Context SME investment in IT is hindered by lack of awareness as to its profitability, and by resistance to change “ The low use of IT in the SME is mainly due to the fact that managers do not believe that investing in IT is very profitable. The SME manager…, does not know which application suits their needs and fails to see the relation between the benefits that such investment generates to the business, and its long term benefits with the corresponding costs. ” “ To make the best of IT investment, enterprises should first reach a certain maturity and have an optimised production tool and well established processes. The majority of Moroccan SMEs, especially, small ones, are far from this level of perception. ” Designer of a Moroccan software General Manager of a Computer Service Company “ Many SMEs in Morocco have not been able to adapt to the new changes. A good number of Moroccan enterprises still use pen and paper, and never consider acquiring a computer. ” Manager of a well-known Moroccan software design company “ Many small enterprises are used to have liberties with tax regulations. Computerisation, especially that of their taxation, would oblige them to be more transparent, and that could be another reason for their reticence. ” Manager of a well-known Moroccan software design company D i g i t a l M o r o c c o 47 The National Strategy for Information Society and Digital Economy - 2009-2013