Strategic Priorities Social Change Initiatives and Actions Initiative 3 : Developing national digital content • Internet penetration and development of national content are very closely linked. • Primarily destined to Moroccan citizens, such digital content must meet specific needs and expectations, so as to naturally draw interest and arouse curiosity. • This would entail the development of attractive online content, as well as the digitalisation of historical and cultural heritage, a major challenge in terms of visibility and attractiveness of different geographical areas, and more generally, in terms of access to knowledge. • The development of national digital content must combine governmental action, private initiative, and international partnerships. 34 D i g i t a l M o r o c c o The National Strategy for Information Society and Digital Economy - 2009-2013