| Creating a positive image of Poland 2. Strengthening the positive image of the Republic of Poland and its cultural and economic attractiveness: 2.1 Aim to strengthen the position of the state using public and cultural diplomacy as well as social communication technology, taking into account the objectives resulting, among others, from the state’s historical policy. Build a positive image of the Republic of Poland inter alia by: promoting the Polish language, culture (including mass culture), science and history and the Christian heritage of the Nation. 2.2 Strengthen, in cooperation with Polish entrepreneurs, the brand of the Polish economy and support Polish companies in the process of internationalisation, with particular emphasis on producers of innovative goods and services. 2.3 Boost public diplomacy activities and improve cooperation with Polish community social organisations to promote Polish culture and economy. 29