trade agreements and agricultural policy could be
reduced.
As well as becoming more important, Swiss
export promotion still has improvement potential. A large number of actors are currently involved
in delivering support to Swiss businesses abroad:
Switzerland Global Enterprise with its Swiss Business Hubs in over 20 target markets, bilateral
chambers of commerce, cantonal economic promotion bodies, Swissnex, Switzerland Tourism and
Switzerland’s diplomats.
However, there is neither a global strategy nor any
form of global branding in place. Creating a synergetic platform would allow the business community to satisfy all its needs for information, advisory and support services in foreign markets via
one central point of contact. The Swedish model
is a source of inspiration: Business Sweden runs
50 offices in 4 priority regions and offers a wide
range of services in 7 priority export areas.
3.3.3. Swiss business as a
partner for the 2030 Agenda
and climate change mitigation
a global framework of action which permits internationally agreed rules and implementation mechanisms to be adopted and creates general conditions conducive to innovation, thus leaving room
for entrepreneurial solutions. The international
environmental regime must become more coherent, effective and efficient. When implementing
the Paris Agreement, it is essential that we comply
with the transparency rules and promote a green
economy. The marketplace for emissions trading
should be internationalised and include countries
outside Europe. Switzerland can do more to help
developing countries carry out climate and environmental measures.
As for the business community, it has a duty to
make better use of resources and generate fewer emissions, and to push ahead in finding entrepreneurial solutions to environmental and climate problems. In addition to the real economy,
the financial sector should also make more of a
contribution to mitigating climate change and
promoting sustainable development. Sustainable
finance, which integrates environmental, social
and governance criteria into financing and investment decisions, improves the chances of achieving
the 2030 Agenda. As a financial hub, Switzerland
could play a leading role here.
Any form of foreign policy partnership with the
business community cannot be a one-way street.
Increasing the promotion of foreign trade interests
cannot be the sole objective. It would also be in
the economy’s interest for Swiss companies to
make a greater contribution to implementing the
Federal Council’s foreign policy strategy. Business
representatives should be more involved in foreign
policy discussions, as they were in the past. The
divide between business and politics that opened
up in the wake of the financial crisis must be
closed again.
Swiss businesses could play a greater role in the
country’s international cooperation activities. Thus
far, the focus has been on financing solutions
for public-private partnerships and guidelines
for doing business in a way that respects human
rights. The goal should now be to create a genuine partnership drawing on private-sector
expertise through which joint projects are
realised. This also forms part of the 2030 Agenda. The ability of the private sector to create new
markets and scalable innovations will help achieve
the Sustainable Development Goals (chapter 3.4).
Partnership between the state and the business
community is especially important in relation to
climate and environmental issues. There is a growing need for action on both sides that calls for
joint solutions: foreign policy should help establish
2028 Foreign Policy Vision
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