Our objective is to ensure that individuals and organizations, regardless of size or sector, are taking appropriate steps to protect themselves, and their customers, from the harm caused by cyber-attacks. The Government shall provide the advice that the economy needs to protect itself. We will improve how this advice is delivered to maximize its effect. For the public, the Government shall harness ‘trusted voices’ to increase the reach, credibility and relevance of our message. We will provide advice that is easy to act upon and relevant to individuals, at the point they are accessing services and exposing themselves to risk. We will involve the Devolved Administrations and other authorities as appropriate. For businesses, we will work through organizations such as insurers, regulators and investors which can exert influence over companies to ensure they manage cyber risk. In doing so, we will highlight the clear business benefits and the pricing of cyber risk by market influencers. We will seek to understand better why many organizations still fail to protect themselves adequately and then work in partnership with organizations such as professional standards bodies, to move beyond raising awareness to persuade companies to take action. We will also make sure we have the right regulatory framework in place to manage those cyber risks the market fails to address. As part of this, we will seek to use levers, such as the GDPR, to drive up standards of cyber security and protect citizens. Individuals and organizations in Sierra Leone will have access to the information, education, and tools they need to protect themselves. To ensure we deliver a step-change in public behavior, we will maintain a coherent and consistent set of messages on cyber security guidance from both the Government and our partners. The CIRT-CIRT-SL will provide technical advice to underpin this guidance. It will reflect business and public priorities and practices, and be clear, easily accessible and consistent, while keeping pace with the threat. Law enforcement will work closely with industry and the CIRT-CIRT-SL to share the latest criminal threat intelligence, to support industry to defend itself against threats, and to mitigate the impact of attacks on victims. 4.1.6 CYBER AWARENESS A Cyber Awareness campaign, will give the public the advice they need to protect themselves from cyber criminals. Targeted messaging delivered through social media and advertising and in partnership with businesses to promote:  using three random words to create a strong password; and