improve national competitiveness. Developing electronic commerce capabilities is essential to enable both the production and exportation of knowledge products and services. The Government is committed to developing an ICT-enabled, pro-enterprise environment geared towards increasing technology driven commercial and business activity that can result in the continued growth and development of Malawi. Key Initiatives Key Initiative 3.1: Stimulating ICT Demand and Encourage e-Commerce Adoption This Key initiative focuses on the development of specific programmes around various consuming publics (Government, Businesses, and Consumers) directed towards driving ICT demand so that businesses can become sufficiently persuaded of the viability of e-Commerce adoption. Key Initiative 3.2: Developing e-Business Capacity A significant barrier to e-Business adoption is the lack of know-how, and awareness of the existence of business funding, business support services and useful technological tools. Furthermore, the provision of funding for ICT adoption requires accompanying business support services. The programmes under this initiative are designed to increase national e-Business capacity. 56