75 Trust in the electronic environment in the wider society is impossible without the ability to protect individuals, especially children, from harmful or unwanted Internet content and the ability to provide the necessary assistance and support in situations where exposure to such harmful content on the Internet has occurred or is suspected. It is also important to stop quickly as possible the access to the harmful Internet content. As mentioned in Section 5.1.1 of the guidelines, operation of Hotline (reporting illegal and harmful content on the Internet), as well as the support to operation of SIPCR Children and teenagers hotline 116 111, providing opportunities for children and young people to report violations on the Internet and to receive psychological support, until 31 October of 2014 will be provided by Latvian Internet Association within the framework of Net-Safe Latvia Safer Internet Centre operation. In order to make room for the continuation of activities after the mentioned period, it is necessary to ensure appropriate funding for the activities, as well as to develop a unified model of institutional further cooperation and establish division of institutional competences. The said issue has to be solved within the framework of the State ICT security strategy development. Required Actions In order to promote the inclusion of companies into the information society, creating trust in the electronic environment, the following is required: * to ensure improvement of the public e-skills explaining both – the content, benefits, expected results and limitations of the offered ICT solutions and services to the public, content, as well as the behavioural standards and practices related to ICT environment; * to arrange the legal framework of electronic identification services, introduce common technological and security standards, establish a credible and workable electronic identification service monitoring system as part of a national ICT security monitoring and coordination mechanism; * to provide long-term storage capability of practically functional and convenient electronic data, thus reducing uncertainty and public distrust to e-documents and e-services. An opportunity to develop electronic data archiving-related legal framework should be considered and facilitate practical cooperation between national archives and private sector to provide electronic data archiving; * to achieve that the electronic identity card (eID) is issued simultaneously with the user information on eID usage possibilities and advantages in electronic environment, including availability of e-services and formal electronic communication; * Provision of SIPCR Children and teenagers hotline 116 111 consultations and support on safety in the Internet58; * Hotline for reporting illegal and harmful Internet content59; * to improve public awareness on the operation of consumer rights protection mechanism and its security in e-commerce applications; thus, contributing to the development of e-commerce. 58 Foreseen activities have to be implemented in the close relation with the action direction “ICT Education and eSkills” 59 Foreseen activities have to be implemented in the close relation with the action direction “ICT Education and eSkills” information_society_development_guidelines_2014_2020.docx; Information Society Development Guidelines 2014-2020