28 Latvia has to continue inhabitant and entrepreneur information and educational activities regarding the necessity of e-skills acquisition and benefits of their usage, including education on security issues in electronic environment and product/services sales and procurement in the internet. Information and educational activities in the field of Internet content and security regarding possible risks and threats in the Internet (e.g., informative aids and educational materials, social marketing campaigns)30, are required for public, in particular for children and adolescents. It is crucial to continue organising inhabitant and entrepreneur information and educational campaigns according to innovation and development trends through the collaboration of State institutions, local governments and their subordinated institutions as well as NGOs in order to make Latvian inhabitants well-informed regarding the offered e-Opportunities and prepare them to use their knowledge practically. E-skills week has been successfully organised in Latvia already for four years. It is a public information campaign at national level regarding importance and e-Opportunities of ICT skills. It is important to continue and develop this annual event involving education sector, public sector, companies from ICT domain and NGOs. It is important to foresee funding in development project budgets to inform end-users regarding the availability, security and re-use options of this system and service, as well as to provide user training. That will positively impact e-services usefulness and will improve investment return from the implementation of new IS. In order to properly ensure public awareness regarding latest ICT developments, as well as to contribute to Latvian economic growth, it is essential to support demonstration of Latvian ICT industry achievements and facilitate collaboration in Latvian level and among Latvian ICT industry and foreign companies and research institutions; therefore, simultaneously enhancing the development of new and competitive ICT technologies, products and services in order to capture new markets and increase export. 5.1.2 Development of Inhabitant and Entrepreneur E-Skills Digital skills are part of the eight major individual skills that are essential in the knowledge-based society. Also, The Digital Agenda for Europe stresses that it is important to train European inhabitants regarding ICT and digital media usage. Memorandum of cooperation on “E-skills partnership” formation in Latvia has been signed in 2013. In the memorandum members of State sector, ICT industry and NGOs came to an agreement to cooperate in order to enhance development of e-skills in Latvia to ensure stable economic growth, personal development of population and active civil society. Therefore, one of the essential aims of the e-skills development is contribution to digital e-skills of population, entrepreneurs and other target groups, which could ease everyday life, employment and social life. In 2000 requirements for ICT acquisition were defined depending on personal 30 Foreseen activities have to be implemented in the close relation with the action direction “ICT Education and eSkills” information_society_development_guidelines_2014_2020.docx; Information Society Development Guidelines 2014-2020