28 V. E D U C AT I O N , S C I E N C E , R E S E A R C H , C U LT U R E A N D M E D I A zzTo be prepared for the main challenges posed by digiti- sation in the working world, we need to analyse more effectively training needs for initial training, further training and continuing education and – where necessary – develop and/or enhance measures to implement them. zzWith the “Digital Media in Vocational Education and Training” support programme (Digitale Medien in der beruflichen Bildung), we are strengthening vocational education and initiating structural changes with the aim of significantly increasing the use of digital tools for initial and continuing training in vocational education. The Digitisation University Forum (Hochschul­ forum Digitalisierung) identifies opportunities for digi­ tisation in universities and drafts recommendations for action. 5. Understanding the digital transformation through research First-class research is essential for underpinning society‘s debate around digitisation, which focuses on the protection of the private sphere and the right to privacy, self-determination and transparency. Research findings are an important foundation for policymakers and society to shape the transformation in a responsible way and making people more accepting and trusting of a digital world. zzThe interdisciplinary research forum on “Privacy – Empowered living in the digital world” (Privatheit – selbstbestimmtes Leben in der Digitalen Welt) investigates new, cross-disciplinary approaches to protecting privacy in an increasingly digitised world. zzResearch on the future of work in a digital world helps 4. Exploiting digitisation’s potential for innovation To help innovations enjoy market success, we are focusing on a continuous value chain from basic research to transfer and commercialisation. zzWe are developing our High-Tech Strategy into a com- prehensive, government-wide innovation strategy for Germany and thus giving fresh impetus to the key areas of research outlined by Industry 4.0: IT security research, microelectronics and service research. zzWe are increasing innovation support for the area of big data to exploit its inherent potential for business (e.g. Industry 4.0), science (e.g. life sciences) and the health service. Two centres of excellence for big data are to be established in Berlin and Dresden. zzThe Federal Government is boosting high-performance computing as a basis for scientific excellence and added value in business. Its aim is to be a leader in this area. zzWe are also increasing research on digitisation in medi- cine, for example, with a focus on medical informatics. to facilitate a beneficial coevolution of technology and social factors such as skills development, (work) process innovations and prevention strategies in health so that the focus will continue to be on the person. zzUsing an interdisciplinary approach, a publicly funded research institute will investigate the ethical, legal, economic and participatory aspects of the Internet and digitisation. The focus is on harnessing and targeting the existing potential of the German research landscape. zzStudies to carry out scientific analyses of the opportuni- ties and risks of future developments in digitisation will be funded as part of the innovation and technology analysis. 6. Culture and media Digital technologies and distribution via the Internet have revolutionised and democratised the creation of and access to cultural assets and media content on the one hand and the opportunities for shaping and expressing opinions on the other. The online provision of digital content and imagery reinforces the basis for culture, science, research and social participation.