How we’ll get there To achieve our 2030 vision, the Australian Government will: • ensure Australians can trust their digital products and software; • protect our most valuable datasets; and • promote the safe use of emerging technology. 8 Ensure Australians can trust their digital products and software The problem we face Products and services without built-in security can present vulnerabilities that malicious actors can easily exploit, potentially undermining public trust in technology. Many digital products do not have security standards built in by design, or turned on by default. As a result, consumers and businesses can be offered less secure products and services, with insufficient expertise to manage the risk. These market failures are particularly prevalent in the global ‘Internet of Things’ (IoT) or smart devices market, with the average Australian home set to have 33 connected devices by 2025.8 As the smart device market expands to include products like autonomous vehicles and distributed energy devices, these vulnerabilities could create systemic risks for society and the economy – and potentially facilitate cyber-enabled foreign interference. 8. Hughes, C, Average number of internet-connected devices per household in Australia in 2020 and 2021 with a forecast for 2025, Statista, Hamburg, 2023, accessed 14 November 2023. 2023–2030 Australian Cyber Security Strategy 29