PILLAR II: PROMOTE AMERICAN PROSPERITY continuous updating of standards and best practices that deter and prevent current and evolving threats and hazards in all domains of the cyber ecosystem. These standards and practices should be outcome-oriented and based on sound technological principles rather than point-in-time company specifications. The Administration will eliminate policy barriers that inhibit a robust cybersecurity industry from developing, sharing, and building innovative capabilities to reduce cyber threats. tions as pretexts for digital protectionism under the rubric of national security. Those actions negatively impact the competitiveness of United States companies. The United States will continue to lead by example and push back against unjustifiable barriers to the free flow of data and digital trade. The Administration will continue to work with international counterparts to promote open, industry driven standards, innovative products, and risk-based approaches that permit global innovation and the free flow of data while meeting the legitimate security needs of the United States. INVEST IN NEXT GENERATION INFRASTRUCTURE: The Administration will facilitate the accelerated MAINTAIN UNITED STATES LEADERSHIP IN development and rollout of next-generation EMERGING TECHNOLOGIES: The United States’ telecommunications and information communiinfluence in cyberspace is linked to our technocations infrastructure here in the United States, logical leadership. Accordingly, the United States while using the buying power of the Federal Government will make a concerted effort to Government to incentivize the protect cutting edge technolmove towards more secure ogies, including from theft by “The National Cyber Strategy is a call to action for all supply chains. The United our adversaries, support those Americans and our great States Government will work technologies’ maturation, and, companies to take the necessary steps to enhance with the private sector to facilwhere possible, reduce United our national cybersecurity.” itate the evolution and security States companies’ barriers DONALD J. TRUMP of 5G, examine technological to market entry. The United SEPTEMBER 2018 and spectrum-based solutions, States will promote United and lay the groundwork for innovation beyond States cybersecurity innovation worldwide next-generation advancements. The United through trade-related engagement, raising States Government will examine the use of awareness of innovative American cybersecurity emerging technologies, such as artificial intellitools and services, exposing and countering gence and quantum computing, while addressing repressive regimes use of such tools and services risks inherent in their use and application. We to undermine human rights, and reducing will collaborate with the private sector and civil barriers to a robust global cybersecurity market. society to understand trends in technology PROMOTE FULL-LIFECYCLE CYBERSECURITY: The advancement to maintain the United States United States Government will promote full-lifetechnological edge in connected technologies cycle cybersecurity, pressing for strong, default and to ensure secure practices are adopted from security settings, adaptable, upgradeable the outset. products, and other best practices built in at PROMOTE THE FREE FLOW OF DATA ACROSS the time of product delivery. We will identify a clear pathway toward an adaptable, sustainable, BORDERS: Countries are increasingly looking towards restrictive data localization and regulaand secure technology marketplace, encour- 15