Action Plan 2010 -2015 for Canada’s Cyber Securit y Strategy Pillar 3 Helping Canadians to be secure online The third pillar of Canada’s Cyber Security Strategy focuses on providing Canadians with information to protect themselves and their families online, and on strengthening the ability of law enforcement agencies to combat cyber crime. Action Timeline Deliverable Status Lead Develop a strategy that includes advertising, partnerships, web, social media, proactive media relations, earned media, parliamentary engagement, exhibits/special events, and internal communications plans. Completed Public Safety Canada Implement the communication strategy. Ongoing Public Safety Canada Start: 2011 Conduct baseline public opinion research to evaluate Canadians’ cyber security awareness, attitudes, and behaviours. Completed Public Safety Canada Start: 2011 Establish a national public awareness Ongoing campaign, Get Cyber Safe, with web, social media and media activities with the website, GetCyberSafe.ca as a focal point. Public Safety Canada Start: 2011 Build partnerships with other federal Ongoing organizations, as well as domestic and international stakeholders, to increase the reach, frequency and impact of messaging to target audiences. Public Safety Canada Improve Public Awareness Help Canadians to be secure online. Start: 2011 11