•T
he need to adapt existing occupations and to create new trades will continually be
identified and implemented with input from experience in the field. We are currently
in discussions with management and employee representatives regarding creation of
a new occupation: the e-commerce officer.
Highly qualifed personnel is the essential basis for innovative capability and the
competitiveness of our economy. Universities are the nucleus of digital innovation. Our goals.
•P
romote the establishment of additional academic chairs and strengthen the available excellence institutions in the MINT areas, and in particular in information science,
for example in the areas of Big Data analysis, industrial software and IT security. To
this end we encourage stronger cooperation with business, for example by means of
third-party financing and foundations.
• I nformation systems, data analysis and the Internet as interdisciplinary areas of
study should be included in other majors – especially in the business schools and in
law, political science and social science disciplines. Scientific-technical capability
must be coupled with economic-political evaluation and regulation competencies.
Just as digitising a company is no longer the job of the IT department and, on a
macroeconomic level, no longer a topic of the IT sector, digitisation must also break
down the boundaries between the disciplines at universities.
•O
ur programmes for funding business formations at the universities (EXIST) must be
expanded in order to introduce top-level know-how to business and to make it available in Germany and in Europe.
•O
nline offers such as Massive Open Online Courses (MOOCs) should be better
integrated into university studies in the future. E-learning should be a meaningful
addition to presence in the classroom, in the sense of blended learning.