We must considerably strengthen programmes already in place. For this reason
we want to initiate a Digitisation Campaign for SMEs (Digitalisierungsoffensive
Mittelstand) for offering SMEs specific incentives for investing in the digital
transformation.
The central aspect of our digitisation campaign for SMEs is a Digital Investment
programme for SMEs (Digitales Investitionsprogramm Mittelstand) with a
volume of €1 billion available until 2018. This campaign addresses identified
deficiencies and expands existing innovation programmes aimed at SMEs, such
as the Central Innovation Programme for SMEs (ZIM: Zentrales Innovations
programm Mittelstand ) and the Industrial Collective Research programme (IGF:
Industrielle Gemeinschaftsforschung). These programmes will be expanded to
€700 million and €200 million, respectively, in order to serve growing demand.
Overall, the campaign will include the following elements:
•W
e will set up a user-friendly portal on digitisation to improve the visibility of available funding programmes and for reaching out to a broader range of prospective
recipients.
•A
ssistance provided will include analysis and consulting, personnel and organisational development activities, development of target-group-specific technologies, and
investment grants for spurring investments and IT implementation projects at SMEs,
including assistance in the implementation process.
•T
hese measures should at the same time contribute to developing new Internet-based
platforms and business models.
• I n addition, funding and assistance should also be provided for strengthening the
digital connectivity of German SMEs in Europe by creating European and international networks as part of digital transformation.
•T
o give SMEs can have access to broad knowledge of ICT solutions, we will expand and
intensify our consultation services with Digitisation Guides (Digitalisierungslotsen).
•W
e will develop new initiatives and funding programmes for non-technical innovations because they are also important drivers of new digital business models.