The second conceptual framework informing this E-Government Policy is based on national brand image expert Simon Anholt’s concept of “an unbroken chain of proof”, as detailed in the preceding self-explanatory visual. It suggests that in order to be effective, E-Government platforms must be designed using a logical process that uncovers what is unique about a country, and then builds an E-Government brand around those peculiar attributes and needs. Equally important having designed the framework is to ensure that delivery, monitoring and evaluation are sufficient to safeguard and enhance whatever promises the brand makes to its customers and partners. 1.3.3. 7 C ORE F UNCTIONS OF G OVERNMENT (+1) The seven core mandates of democratic government in a stable society are to maintain law and order; protect public health; protect the most vulnerable; ensure the efficient delivery of social services, including healthcare and education; preserve public spaces in the public interest; safeguard the national identity; and protect consumers in the marketplace. Many countries initially designed E-Government frameworks not specifically to fulfil those seven core mandates, but to support public revenue collection, allocation and oversight. This E-Government Policy is crafted on the premise that the seven core mandates place people at the centre of development, where they rightly belong, and ought to be counted, where appropriate, among the key drivers of the Policy framework. 29