a young nation with much idea generating and support around the start-up culture, which provides an enabling innovation DNA to unleash the full benefit of digitization. Furthermore, the disruption that the fourth industrial revolution will have on existing political, economic and social models will require that empowered actors recognize that they are part of a wider ecosystem that requires more collaborative forms of interaction to succeed15. Close collaboration not only entails cooperation among tech companies, but also among the tech companies and the companies in the key disrupted sectors, and among the public sector and companies, to succeed with a digital revolution. These leadership competences can be built through high-level strategic partnerships with other nations and at firm level, to fully exploit the potential that digitization has to create sustainable growth in Jordan. Another key trend is how the dynamic of innovation is changing globally. In particular, the following elements are key:  DEMAND DRIVEN INNOVATION – Demand side innovation is an inclusive paradigm shift away from supply side innovation to serving the needs of supply chains and customers. As the Arab region is digitizing exponentially, culturally sensitive content and solutions will be a particular opportunity to lead in the region. To support demand driven innovation, demand-side innovation policies – from public procurement of innovation, to standards and regulations, to lead markets and user-/consumer-driven innovation initiatives needs to be in place16.  THE IMPORTANCE OF TECH START-UPS AND ENTREPRENEURS – Start-ups and entrepreneurship can create a culture of innovation, of developing ideas and solutions and adding value in entirely new ways. Start-up programs play a key role in the attraction of international, talented and high impact entrepreneurs to come and boost the local ecosystem.  THE MAKERS MOVEMENT – With the advent of digital manufacturing, fabrication laboratories, or FabLabs, are spreading around the world. These centers provide access to hardware, machines, and open-source software, along with affordable training and mentoring. They encourage collaboration among stakeholders and across disciplines, and are increasingly seen as a powerful way to spur entrepreneurship, address the skills gap, and alleviate youth unemployment while revolutionizing production processes17.  ECOSYSTEMS AND NETWORKS – the increased digitization of the economy supports a more efficient way of collaborating, sourcing and developing human capital. Particularly large companies can take advantage of leveraging their scale advantages and investing in their ecosystem of start-ups and SMEs by acquiring and partnering with smaller and more innovative 15 Schwab, Klaus (2016): The Fourth Industrial Revolution, World Economic Forum 16 OECD Competences to innovate › Stimulating demand for innovation > https://www.oecd.org/sti/outlook/eoutlook/stipolicyprofiles/competencestoinnovate/stimulatingdemandforinnovation.htm 17 World Economic Forum (2015): the Global Information Technology Report 2015