41 Support and scale tech start-ups, particularly in venturing into the digital economy. This is done through physical and/or virtual tech zones, where companies enjoy special benefits. Action 6 – Making Jordan the regional hub for makers …by giving all makers access to the innovation infrastructure/ecosystem The maker movement, where entrepreneurs use open source design, 3D printing etc. to bring manufacturing, architectural design etc. and technology together65, brings opportunities for small companies that can address markets much more easily, at a lower cost. Jordan has an opportunity of leading the maker movement in the region by building a national program co-owned between local industry, foundations, universities and other educational institutions. The action is responding to the key differentiator of leading the maker revolution and aims at strengthening the local innovation and entrepreneurship culture. Action 7 – Enabling a culture of digital entrepreneurship & intrapreneurship across Jordan …by launching a national campaign and through building specialized corporate funds and action for intrapreneurship To create awareness and support of the culture of entrepreneurship; launch national campaign, support program for entrepreneurs & intrapreneurs, and integrate the concepts of entrepreneurship into education. The action is building on Jordan’s differentiator on leveraging high-level strategic partnerships, with the aim of creating ecosystems and collaboration including the public sector, private sector, and universities, around the digital economy. Skills, capacity & talent Action 8 - Implementing 21st century skills to support the digital economy …by linking digital economy skills needs to the nation-wide overhaul of the education system Link digital economy to the nation-wide overhaul of the education system, linking the education policy framework to the digital economy and 21st century skills needs. The action is building on the differentiator of producing specialized tech talent, entrepreneurial drive and imagination. It is also addresses the weakness of the mismatch between the university curricular and graduates and industry requirements. Action 9 – Creating a world-class talent pool to support and drive the digital economy demand locally and globally …by supporting training & qualifications and enabling an open labor market Create an attractive labor market by focusing on key smart specialization areas and supporting knowledge transfer programs. Create an open (for local and foreign investors and employees) labor market linked to the global skills market and actively focused on export of Jordanian products and solutions and services-built Jordanian skills. The aim of this action is to enable the industry to access the right talent at the right time. Action 10 – Creating models and tools for better women participation in the digital economy …in workplaces and as active users 65 The Maker Revolution is a term first coined in Chris Anderson’s 2012 book “Makers: the new industrial revolution”. See also http://techcrunch.com/2012/10/09/wireds-chris-andersontodays-maker-movement-is-the-new-industrial-revolution-tctv/ | REACH 2025 ACTION PLAN – ROADMAP TO EXCELLENCE