Cambodian ICT Masterplan 2020 3. e-Awareness 3.1. Introduction ICT functions as a tool to increase efficiency, transparency, social solidarity, and quality of public service by adopting ICT in delivering public services. In this respect, ICT plays an important role in alleviating poverty. Current status of e-Awareness in Cambodia can be summarized as ‘Very low ICT usage’, ‘Lack of institutional support for e-Awareness’, ‘Lack of sufficient resource for e-Awareness’, ‘Difficulties in promoting e-Awareness in Cambodia’, and ‘Lack of clear strategy or roadmap for the promotion of e-Awareness’. 3.2. Objectives Vision of e-Awareness was set to realize the Inclusive e-Cambodia where most of Cambodian people able to access and use of digital (online) information. As a tangible policy goal, it was set to achieve that the 70% of Cambodian people are able to access the Internet by 2020. For achieving this goal, Cambodian government must to establish social environment for the promotion of ICT usage, and promote the ICT use for the better life of Cambodian. 3.3. Building Digital Mind 3.3.1 Institutional and Legal Support for e-Awareness In order to ensure the institutional and legal support for e-Awareness, the first thing Cambodia has to do is establish a special Division in NiDA for the Promotion of e-Awareness. The roles of this division would be to conduct the survey on Cambodia’s informatization awareness status, suggest necessary policies, and implement related projects such as national campaign for the promotion of e-Awareness. These initiatives would be the one of the most urgent tasks; therefore it should be actualized in 2014. 3.3.2 Social Campaign for e-Awareness One of the best ways to educate the citizens about information revolution is to use mass media such as TV, and radio since mass media is largely distributed, easily accessible and widely seen/ watched. Another way to promote the ICT awareness is to designate certain month or week as an information month or week. During this period, award giving, lectures, seminars, and exhibitions may be hosted to show the benefit of ICT to the ordinary citizens. it does not mean to keep events 10