THE ASEAN ICT MASTERPLAN 2020 6. ICT in the Single Market The first of three new Strategic Thrusts aims to enable an ASEAN digital economy to develop and grow. ASEAN will align the AIM 2020 in aid of the AEC goals so as to lower the cost of doing business, achieve economies of scale and scope, and enable synergies towards sustainable business models within ASEAN. 7. New Media and Content The second of three new Strategic Thrusts recognises the importance of both quality and quantity of ASEAN content being delivered across ICT channels. Increasing ASEAN content online for citizens will enable a range of potential interventions – from widening and deepening citizen engagement to creating new possibilities for the co-creation of services thereby unlocking opportunities for participation and growth. ASEAN creativity will manifest itself into value adding digital content and services that are well regarded on the global stage. 8. Information Security and Assurance The final of three new Strategic Thrusts focuses on the increasing prospect of cyber threats – both economic and social – posed by malicious software, hacking, data theft and online fraud. If left unchecked, these threats could impede ASEAN's progress as a digitally-enabled community. ASEAN will build a trusted digital ecosystem, so that transactions and information exchanges will be safe, secure, and trustworthy. 16 D. Eight Strategic Thrusts E. Strategic Thrusts, Initiatives, and Action Points