THE ASEAN ICT MASTERPLAN 2020 Initiative 6.2 Promote an Open Market for ICT Enterprises/ Products Proactively support the on-going liberalisation of the ASEAN market for ICT products and services ACTION POINT DESCRIPTION TARGET/PROJECT ACTION POINT DESCRIPTION TARGET/PROJECT 6.2.1Nurture the Free Flow of ICT Products and Services in ASEAN Develop a robust digital economy by nurturing a conducive environment for the free flow of ICT products and services 1. Identify priority ICT standards so as to facilitate alignment of ICT technical standards across AMS 2. Conduct a study on the potential for an ASEAN single telecommunications market, including studying the various components and aspects of a single telecom market and indicating the 'readiness' across AMS 7.2.1 Develop Best Practices for e-Service Delivery Provide best practice guidelines, which help agencies improve the standard and quality of e-service delivery Develop a framework of expected minimum levels of e-services delivery by 2020, including best practices and recommendations guidelines for (a) Improvement of quality of service for common e-government applications, and (b) Cross-leveraging existing successes within AMS; taking into consideration past AIM 2015 initiatives 7.2.2 Develop and Foster Cyber Wellness through Guidelines, Education and Outreach Programmes Provide actionable measures to relevant authorities across ASEAN to develop good online behaviours and etiquette, and to be able to respond to cyber bullying and cases of Internet abuse Developing a focused model programme targeting education, advocacy, and engagement around cyber wellness, including: Developing guides and promoting awareness on online risks, particularly to vulnerable groups (children, youth, lessabled), and how they should respond Raise awareness and resilience to new threats and risks online (e.g. the rapid spread of misinformation, cyber-vigilantism and over-sharing of personal and corporate information) Developing measures for child online protection, including communication channels to report 'harmful content' and online abuse to the relevant AMS authorities, with a focus on safety for children Working with the community to establish online forums and exchange on cyber wellness and Internet abuse, with the goal of bringing together stakeholders' views Sharing of information and data among countries on trends and challenges in the online space for greater mindshare in formulation of policies and programmes 7. NEW MEDIA AND CONTENT Initiative 7.1 Promote the Development of Media and Content Markets Support and promote the sustainable development of an ASEAN content market ACTION POINT 24 Initiative 7.2 Nurture ASEAN Digital Society Build an ASEAN online community DESCRIPTION TARGET/PROJECT 7.1.1 Encourage the Growth, Production and Use of New Media in ASEAN Resource and leverage support for the production of new media and content, and encourage their growth and distribution 1. Explore adding new categories to the ASEAN ICT Awards: (i) 'New Media and Content', focused on projects and products that take innovative approaches to the creation of local content (ii) 'Community Content' for content and apps that support community engagement and municipality services 2. Establish an engagement forum for AMS to dialogue with social media providers to discuss relevant matters (e.g. regulatory matters, responsible online practices, etc) 3. Encourage multilingual content by commissioning the development of language APIs and plugins to enable sites to offer content in English and major ASEAN local languages through machine translation, and have the ASEAN website available in major ASEAN languages 7.1.2 Develop Best Practices Guide for Local Content Development and Support Share approaches to developing a thriving content market environment Document best practices and develop guides for developing local content, including: Developing favourable content environments Funding development of local language packs for common CMS software Helping local companies go to market Helping local companies regionalise and distribute their content E. Strategic Thrusts, Initiatives, and Action Points E. Strategic Thrusts, Initiatives, and Action Points 25