Leadership The literature suggests that as a country recognises the need to transform itself to harness the potential of the digital information and communications revolution, it is often critical for that country to identify national champions who are able to work collaboratively across various key sectors to foster innovation and develop creative approaches to shaping the information society. Countries and regions as diverse as China, Brazil, India, the United Kingdom, Ireland, South Africa, and Silicon Valley in the United States demonstrate how leadership can play a critical role in transforming an economy, using the power and potential of new digital ICTs. Digital leaders or champions also have the ability to galvanise the imagination and effort of people around the transformative possibilities of the new digital technologies. If it is to achieve its stated developmental vision in the coming years, Barbados must identify its digital champions and empower them to utilise their considerable skills to further advance the process of national economic, political and social transformation. Convergence Convergence can be defined as the “union of audio, video and data communication into a single source, received on a single device and delivered by a single connection.” It is resulting in the decline of distinct industries and the emergence of several blended economic and social sectors and media. Beyond the technology, convergence is occurring in policy and legal frameworks, equipment manufacturing, and merging business models within previously distinct sectors like telecommunications, computers, broadcasting and the media. alliances and Convergence is eliminating traditional barriers, forging new creating new commodities and services as innovative opportunities materialise for productive effort. 20