Chairperson Mwencha as critical to enable the media play its rightful role in bridging the gaps between the people of Africa and China. They are: building the capacity of the media through training programs, infrastructure development and institution building; enhance industrialization through transfer technology; and cooperation in cyber security and digitalization. He said the African media must be skilled to generate the African narrative in a way that will promote the development agenda of the continent and to fully contribute in the implementation of the Africa Agenda 2063. The Forum was jointly organised by the State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China and the AUB with the view to implement one of the outcomes reached during the Johannesburg FOCAC Summit held in December 2015 as a follow-up of the China-Africa Comprehensive Strategic Partnership. Meanwhile, participants at the Media Forum, in the spirit of equality and mutual trust, sincerity and friendship, win-win cooperation and common development, after an extensive and profound exchange of views on “Media policies, cooperation and capacity building as well as digitalization and development of new media to promote cultural exchanges between sides and promote their reach economic growth, resolved to work closely for the best interest of their both populations. The participants further reiterated their commitment to enhance their achievements by playing and important role in promoting the understanding of Africa by China, and of China by China; and of both Africa and China by the rest of the world. “We unanimously believe that media in developing countries shall serve national development and social progress, and become a driving force behind national modernization. They shall promote traditional culture, build national consensus, serve public interests and safeguard social stability. They shall join hands to push forward the establishment of a new model of international relations with win-win cooperation at the core, and jointly safeguard and promote international equity and justice.” Underlined the Joint Beijing Declaration as a way of towards establishing a solid foundation of the China-Africa cooperation.