24 European Commission is working with a group of consumer and industry organisations to identify key principles for business-toconsumer electronic commerce codes. 3.3.7 All these activities are backed by several pre-conditions. The countries have adequate consumer protection legislation, including provisions dealing with misleading advertising, telemarketing and deceptive marketing practices. The countries have active consumer protection units in appropriate ministries and enforcement agencies. Officials work closely with industry sectors, particularly with business leaders who are anxious to have a reputation for fair dealing and probity. International arrangements and co-operative agreements are in place to allow for investigations and enforcement actions across jurisdictional lines. Furthermore, the governments and industry actively support the development of alternative dispute resolution mechanisms, including online dispute settlement services. E-Government is used as an active tool to educate consumers and provide help with dispute settlement and selfenforcement. Communities and the education system are interested and involved in consumer rights generally, as well as the new problems presented by e-commerce. Government has a strong, but challenging, role to play in ensuring that these pre-conditions are met. 3.4 Recommendations: - The Ministry of Trade and Industry in consultation with the Law Society, and consumer and business groups review consumer protection legislation to ensure its adequacy in an electronic environment and consider adoption of the OECD Guidelines. - The Ministry of Trade and Industry work with the Ministry of Education and consumer, business and parent groups in developing programmes for schools educating students about consumer rights in general and e-commerce in particular. - The Ministry of Communications, Science and Technology and the Ministry of Trade and Industry work with consumer groups and industry and community leaders to develop net trust labels and consumer information standards for Botswana businesses doing transactions on the Internet. 4.0 Protection of Personal Privacy 4.1 Objective: • Ensuring that Botswana has in place a legal framework and policies to protect personal privacy and personal data; in particular, to ensure that Botswana has a privacy regime that would be considered “adequate” to meet the principle of Article 25 of the European Community Parliament and Council Directive on the Protection of