Strategy 2020 been playing a constructive role in shaping the discussions of governance of cyberspace to make it open, equitable, and inclusive. For strategic and commercial interests, there is a need for specific efforts for positioning and branding India's value proposition at both domestic and global platforms. • Devising the objectives of branding and positioning exercise o Attracting and developing talent and skills in the niche and cognitively intense cybersecurity field o Promoting research, innovation, product entrepreneurship, and investment in cybersecurity o Promoting India as a destination of cybersecurity product and research and for attracting investment o Demonstrating India's capabilities and experiments in the space of cybersecurity o Promoting India as a responsible nation, leader in proactive efforts of shaping global matters, and contributor in developing the global capability • Keeping a close watch on the strengths, capabilities, value deliveries, success stories, innovation and experimentations in the domain of cybersecurity • Undertaking a concerted branding exercise in the space of cybersecurity • Creating an agenda of cybersecurity in the existing brand India initiatives, programs and campaigns • Devising marketing and communication campaigns for continual outreach • Promoting campaigns nationally and internationally leveraging the existing vehicles and channels and identifying new ways • Incentivizing the efforts of demonstration of India's capabilities in the global market for export and attracting investment • Creating an agenda of cybersecurity in India's missions in countries and multilateral institutes • Supporting the efforts of attracting the global market forces, leaders, and industry to India Cyber diplomacy: Sustained and scaled efforts for fostering India's leadership in the global governance of cyberspace • Approaching from the position of strength of world's second-largest Internet user base, the global technology hub, third-largest start-up ecosystem, a destination of global R&D, rapid transitioning to the product economy, leading provider of skills, successful architectural experiments towards inclusive and vibrant digitization, and an active market for digital product & services A NASSCOM® Initiative