Strategic Priorities SME Productivity Initiatives and Measures The fulfilment of identified ambitions requires the implementation of 3 key initiatives Initiative 1 : Support the computerisation of SMEs that have branches with strong GDP potential. Initiative 2 : Mobilise prescribers. Initiative 3 : Sensitise, initiate and incite enterprises to use IT. D i g i t a l M o r o c c o 49 The National Strategy for Information Society and Digital Economy - 2009-2013