DIGITAL TRADE Promote trade and investment opportunities for Australian digital goods and services Australia actively promotes its digital goods and services internationally to maximise opportunities for Australian businesses in the booming global digital economy. To attract foreign investment, Australia leverages its global reputation as a trusted and secure place to do business, with robust domestic safeguards, a well-developed services economy and a quality education system. To maximise international digital trade opportunities for Australian businesses, Australia will develop a whole-of-Government digital economy strategy, led by the Department of Industry, Innovation and Science. Austrade will also create a practical guide for Australian companies exporting in the digital economy. These documents will be developed in close consultation with the private sector. PRIVATE SECTOR ENGAGEMENT ON DIGITAL TRADE The private sector is at the centre of Australia’s digital trade efforts. To inform Australia’s digital trade promotional activities, the Australian Government will consult closely with the private sector. In addition to consulting with large multi-nationals through APEC and the G20, the Ambassador for Cyber Affairs will establish industry consultations and workshops, including an Industry Advisory Group focused on Australia’s international cyber engagement (see the Comprehensive and Coordinated Cyber Affairs chapter). AUSTRALIA WILL: 1.09 Develop a guide to exporting in the digital economy, providing practical advice for maximising international opportunities for Australian businesses 1.10 Develop a national digital economy strategy, which will position Australia to embrace the opportunities presented by digital trade 21