41 physical characteristics that could be used for distribution of fibre-optic networks in a specific market or segment of the market. Required Actions To solve the problem, it is necessary to establish Optical network infrastructure’s database, which contains information on geographical locations of all engineering technical infrastructure, available capacity and other physical characteristics that could be used for distribution of fibreoptic networks in a specific market or segment of the market. The information owned by the State and local governments would be used in the development of database and data operating principles would be developed in close collaboration with electronic communication merchants. Such database should be accessible to all electronic communication operators in Latvia, as well as state administration institutions. When planning installation of a new electronic communication networks, electronic communication merchants will receive information on the already existing networks and equipment that could be used for electronic services. Making an agreement with the owners of existing networks and equipment regarding joint use of infrastructure would allow reduction of implementation costs and deadlines of new services; thereby, cutting the costs for merchants and tariffs for end-users. 5.3 Action Direction “Advanced and Effective Public administration” Public expects from public administration to serve the public interest, to be rationally and efficiently organised, and its services to be available as convenient as possible to every individual, entrepreneur and NGO. Public involvement in public administration becomes a necessity in order to offer the services of such content and quality that meet public expectations to produce and make high quality decisions, which correspond to the public interests to use public resources for the monitoring of decision enforcement and implementation, and not less importantly – to prevent the public dissociating from the governance processes. An efficient public administration should focus on cooperation and should function as a single integrated mechanism, where each individual institution performs functions and tasks under its sphere of responsibility in order to achieve country’s common objectives. Also, for the efficiency of administration, the potential and opportunities of private sector should be assessed and advantage taken without attempting to provide features that are provided by private sector services and technologies in the circumstances of a sufficient competition. It is worth to highlight separately and make good use of such public administration and private sector partnership forms in which public administration interests coincide with the interests of the private sector, and are mutually complementing and providing synergy. In order for public administration to reach its goal, it is necessary to ensure that the public is well aware of the public administration services, are able to use them for the improvement of their quality of life, and for the enhancement of the overall competitiveness and productivity of the individual and society. Public administration must be able to change and adapt to the needs of society and its behavioural patterns. For this purpose, innovation in public administration should be supported and stimulated information_society_development_guidelines_2014_2020.docx; Information Society Development Guidelines 2014-2020