15 3. Goals and Fundamental Principles of Information Society Policy At international level fundamental principles of information society have been adopted on December 2003 during World Summit for Information Society, which is an international podium for a dialogue between countries and international organisations on global society’s progress in conditions of continuous information and communication technology development and information volume increase. Overall, eleven key principles were defined to build a comprehensive information society – to improve access to ICT infrastructure, provide access to information and knowledge, increase competencies, increase trust and security regarding the usage of ICT, create an advantageous environment for the ICT usage, use ICT in all aspects of life, facilitate diversity and identity, develop digital content, avoid limitations in the usage of ICT in media, address ethical aspects of information society, as well as to facilitate international and regional collaboration. Based on the experience acquired during the implementation of Information Society Development Guidelines 2006-2013, as well as analysing priorities on the national level, the definition of the guidelines goal is the following: to provide an opportunity for everyone to use the possibilities offered by ICT, to develop an knowledge-based economy and to improve the overall quality of life by contributing to the national competitiveness, and increasing an economic growth and job creation. Action directions and planned activities defined to reach the goal of the guidelines are described in Section 5 “Action Directions to Reach the Goal and Solve the Existing Problems”. Leitmotif of the guidelines is economic growth and job creation. The actions in each of action directions envisaged in the guidelines are pointed towards enhancement of competitiveness in terms of economic growth and job creation. For this purpose a special attention in the guidelines is drawn to introduction of open data principle in public administration, which covers previously undervalued potential of the digital economy development by changing information resources, which arise in public administration with the aim to ensure the implementation of public administration functions and tasks, into new innovative business ideas and services, which can increase profit and create jobs. Significant factors are also the enhancement of e-skills and improvement of Internet access and speed, which is an essential prerequisite for e-commerce and business in general, since the opportunities for the public to use modern ICT solutions, which have become an integral part in almost every domain, are limited without e-skills and high-speed Internet. Another important focal point of the guidelines for promoting economic growth is a determined reduction of administrative burden by managing optimisation and improvement of efficiency of public administration basic activities, as well as the simplification for receiving public services by means of ICT features and tools. Thus, the administrative burden for entrepreneurs and related costs will reduce and that will allow concentrating more resources on the business itself. By reducing administrative burden it is expected to increase the number of those entrepreneurs (especially SMEs), which until now have been deterred from commencing their businesses or official registration due to the complexity and unwieldiness of bureaucratic procedures. information_society_development_guidelines_2014_2020.docx; Information Society Development Guidelines 2014-2020