Shield 2 Safe technology Australians can trust that their digital products and services are safe, secure and fit for purpose. What success looks like Cyber security is a public good. By 2030, all Australians should feel protected by a secure and resilient digital economy. They should feel confident that cyber security will be enforced by those most capable of managing it across each layer of the technology supply chain. Consumers and businesses will benefit from widespread adoption of cyber security standards across our technology and software markets. Our digital products will be secure by design and default. When purchasing digital devices or software, consumers should have peace of mind knowing that their technology is protected from cyber attacks and does not have embedded vulnerabilities that will put them or their families at risk. In consultation, industry has called for a harmonised approach to cyber security standards for digital products. Our technology security standards will be designed to be consistent with international best-practice. Australia will work closely with industry and our international partners to design and align common security standards. In addition to protecting our software and hardware, we also need to secure our data. Our most valuable datasets require adequate protections that keep pace with the current cyber landscape, without imposing unduly burdensome requirements on industry. This includes streamlined data retention requirements that are appropriate and proportionate. We must also prepare for new and emerging technologies. The Government will continue to proactively support the development of emerging and critical technologies that have security at their core and safety in their design. By 2030, Australians should be able to safely embrace the opportunities presented by critical and emerging technologies – including quantum, AI, and advanced communications systems such as 6G. 28 2023–2030 Australian Cyber Security Strategy