Today, the digital convergence occurs at various levels. On one level there is the convergence between networks projected for transfer of speech and those for data transfer. In the beginning, there was transfer of digital signals through analogue (speech) networks, which was conducted by modems, which are now a standard equipment of any computer. However, today the totally opposite process happens, transfer of speech via network designed for data transfer (VoIP). Creation of new, advanced infrastructures, combined with new technologies for compressing contents, has created the condition for appearance of the second level of convergence that between telecommunications and broadcasting. Namely, telecom operators more aggressively invade the broadcasting market by distribution of audio/visual content through electronic communications infrastructures. The profit gained so far by telecom operators from the fixed telephony rapidly decreases; it is compensated by offering new types of multimedia applications and services via electronic communications networks. On the other hand, cable operators, as traditional distributors of radio/TV programmes, started to invade the electronic communications market, i.e. they have started to offer a triple play, i.e. radio/TV, Internet and voice telephony (VoIP). Television and radio programme services, movies, games, music, electronic books, etc., are already available on the list of services offered by fixed and mobile telecom operators, as well. As a result of the aforementioned, the so called terminal convergence becomes more notable – devices have been added to PCs and TVs which provide various types of electronic communications services and alike. The third level of digital convergence occurs between telecommunication and consumers' (audio/video) electronic devices, i.e. advanced digital technologies open opportunities for easy connection and access of different devices to multiplatform communications networks. The digital convergence provides for creation of new rich media contents in new different formats adjustable to different platforms, available to anybody, regardless of the location or time and personalized according to the user and his/her priorities or needs. The digital convergence stimulates the development of new innovative applications4 for info-communications technologies, which on the other hand cause tectonic changes in institutional administration, provides for opportunities for strengthening society capacities in managing the democratic processes of equality and creates sustainable economic development. As a result of the digital convergence new value added products are being produced which represent a basis for sustainable economic growth, based on reduction of differences, promotion of equal opportunities, increased democratization, improvement of the life quality. From these reasons arises the inevitable need to establish an environment for their further development. 4 Services for the information society (in particular e-citizenship participation, e-democracy) Page 6 of 40

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