with quality which has been impossible to achieve until recently. Taking into
consideration the aforementioned, the Commission of the European Parliament adopted a
Proposal for Modernisation of the Directive “Television without borders”. The old
Directive "Television without borders" is completely outdated.
The advancement of new technologies directly caused convergence of communications
networks, contents, and especially the devices, the occurrence of personal video recorders
(PVR) and on-line delivery of audiovisual contents. Interactive television, Web TV and
films on mobile phones are available now almost for everybody, and they successfully
compete with traditional TV programmes with fixed schedule.
Current consumers have a much wider choice of TV programmes and contents, such as
sports or films, delivered via cable or satellite, but that is not enough. Now, the
consumers use their advanced TV receivers for interaction with medium service
providers and/or with the content providers, directly selecting the content according to
their own choice, voting and competing in TV show programmes, and alike. More and
more consumers need the advantages of video-on-demand system, which reaches them
via cable, optic cable or digital subscription line (DSL). The growth of Internet Protocol
TV in a number of countries is due to the demand of premium content for which
consumers are ready to pay. Other technologies, for example, mobile web streaming will
also bring great transformation in audiovisual services.
In order to follow the pace of the technological development, the Commission of the
European Parliament defines as such the rules for audiovisual services in the proposed
amended Directive for TV without Borders, and not as technology which delivers them.
At the same time, in the proposed Directive a difference is made between linear services
(fixed schedule, conventional TV, internet, mobile phones…) and non-linear services
(video-on-demand, web-based news and information on request…).
New types of services (which are additionally paid) do not represent a threat for free-toair broadcasting, which is very important for Macedonia, especially in this period. The
positive side of the appearance of new types of services can be noticed in the new
opportunities for development of the economy in Macedonia.
The Radio Broadcasting Council has been actively involved in modern flows of
technological development and convergence, since 2002, when it adopted the
Recommendation SRD-TP7 for use of Multimedia Home Platforms (MHP) on new
digital platforms. With the introduction of MHP (and alike) an open system is provided
which is easy to upgrade and which supports numerous services – linear, highly
integrated and non-linear service, as well as Internet search. Special attention has been
paid to the stability, security of data and the most important – interoperability.
According to the Law on Radio Broadcasting, there is a need for adoption of a Strategy
for the development of Radio Broadcasting Activity in Macedonia, which should also
include the digitalisation of radio broadcasting in Macedonia. The Strategy for the
development of Radio Broadcasting Activity, the National Strategy for the development
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