public policy document in the field of e-commerce development in the Republic of Serbia for the period 2019-2020. The e-Commerce Development Programme in the Republic of Serbia for the Period 2019-2020 sets out the specific objectives of improving e-commerce in the domestic market, as well as programme measures and activities designed to contribute to an improvement across all segments in the process of online ordering of goods/services, such as payment, logistics, customs, e-consumer rights etc., which are essential for continued growth and development of this form of commerce. The set of measures and activities included in this programme document will provide a boost to all stakeholders in the ecosystem. Specifically, these measures and activities include: strengthening customers’ trust in e-commerce (media campaigns, consumer guide, improved nonlitigious dispute resolution in e-commerce), strengthening the position of e-retailers (development of guides for retailers, support to female entrepreneurship, educational courses for retailers), media education, improved operation of courier services, promotion of electronic payments, improved work of inspection authorities and greater involvement of the academic community through stronger cooperation in this field. The adoption of this Programme was preceded by a comprehensive survey conducted within the framework of the project “Strengthening e-Commerce in the Republic of Serbia”, the results of which have identified the key barriers, both on the supply side and on the demand side (the survey results are incorporated in the section of the Programme providing the background on e-commerce – the ex ante analysis). The measures and activities set out in the Programme have been defined to respond to the key challenges and barriers identified by the survey. E-TOURISM – The Tourism Development Strategy of the Republic of Serbia for the Period 2016-2025 (hereinafter referred to as the “Tourism Development Strategy”) was adopted in 2016. The section providing the background states that implementation of previous Strategies die not make sufficient use of the possibilities and advantages of information and communication technologies, the Internet, social networks and platforms to promote Serbia’s tourism offer, as well platforms for the development of new SMEs and their services. Accordingly, the Tourism Development Strategy sets out the following objective: improvement and harmonisation of statistical data collection and processing methodology and procedures with the international standards and practices, building on the relevant legislative grounds. In accordance with the Tourism Development Strategy and taking into consideration the priorities of digitalisation of Serbian economy and continued development of e-government, the Law on Hospitality (Official Gazette of the Republic of Serbia No. 17/2019) provides for the implementation of a central information system in the field of hospitality and tourism (e-Tourist), as an integrated and centralised electronic information system containing all relevant data on accommodation providers and accommodation facilities, which will be used for their recording and for entry of other data resulting from hospitality, nautical tourism hunting tourism and general tourism activities. The primary goals of e-Tourist implementation are to integrate all data on accommodation providers, accommodation facilities and hospitality establishments, to shorten and cut the number and costs of administrative procedures, to improve cooperation and data exchange between the competent state institutions, to increase efficiency of the accommodation charge collection and 31