PILLAR II Promote American Prosperity T he Internet has generated tremendous benefits domestically and abroad, and it helps to advance American values of freedom, security, and prosperity. Along with its expansion have come challenges that threaten our national security. The United States will demonstrate a coherent and comprehensive approach to address these and other challenges to defend American national interests in this increasingly digitized world. Priority Actions INCENTIVIZE AN ADAPTABLE AND SECURE TECHNOLOGY MARKETPLACE: To enhance the resil- ience of cyberspace, the Administration expects the technology marketplace to support and reward the continuous development, adoption, and evolution of innovative security technologies and processes. The Administration will work across stakeholder groups, including the private sector and civil society, to promote best practices and develop strategies to overcome market barriers to the adoption of secure technologies. The Administration will improve awareness and transparency of cybersecurity practices to build market demand for more secure products and services. Finally, the Administration will collaborate with international partners to promote open, industry-driven standards with government support, as appropriate, and risk-based approaches to address cybersecurity challenges to include platform and managed service approaches that lower barriers to secure practice adoption across the breadth of the ecosystem. Preserve United States influence in the technological ecosystem and the development of cyberspace as an open engine of economic growth, innovation, and efficiency. OBJECTIVE: Foster a Vibrant and Resilient Digital Economy Economic security is inherently tied to our national security. As the foundations of our economy are becoming increasingly rooted in digital technologies, the United States Government will model and promote standards that protect our economic security and reinforce the vitality of the American marketplace and American innovation. PRIORITIZE INNOVATION: The United States Government will promote implementation and 14