II. Introduction
Digitisation is changing the rules. It is causing enormous shifts in business and
society, the working environment, consumption, cooperation and communication. And, in digitisation, more than in any previous transformation, the fastest
will win. Those who open up new markets early and quickly set new standards
will be successful. We must see the digital transformation as a high priority area
for political and economic action and develop new answers to the following new
urgent issues:
•H
ow can we create the necessary infrastructures required to even release the potential
provided by digitisation and use it? New distribution channels and logistics processes,
the Internet of Things, autonomous driving and Industry 4.0 – all of this requires
broadband real-time communication in the gigabit range. We must therefore quickly
start building an optical fibre network with wide availability in Germany.
•H
ow can we continue to develop a regulatory framework based on competition, administrative and cartel law such that digitisation can be a creative and far-reaching
process for business, while at the same time ensuring fair competition and strengthening rights of the individual data subject? Regulation must make investment and innovation possible, prevent abuse of dominant market positions, ensure informational
autonomy of consumers and guarantee an open Internet. Special services must be
made possible, accompanied however by creation of additional network capacities.
•H
ow can we encourage and enable entrepreneurial capability and creativity that will
fully maximize the possibilities of digital technologies, create new companies and
realign established small and medium-sized businesses without hesitation?
•H
ow can manufacturing companies, production and value creation processes be radically reorganised and improved so that they can compete with new market players
that are not manufacturers themselves, rather have control of customer interfaces
and are pushing to the forefront with superior data know-how – such as large IT
companies and platforms? Access to customers is becoming increasingly important,
even in industrial sectors.
•H
ow can we make direct access to customers possible, even in our very heterogeneous
service economy where companies are frequently very small? We must avoid creating
dependency on online platforms with huge network effects.