2.2.5.2 Goal – Strengthening the CARICOM Identity (UNY)  To refine and intensify the promotion of the ‘CARICOM Identity’ that binds the people of Member States together and engenders a sustained sense of belonging. 2.2.5.3 Strategies 1. UNY 1 – Enhance Public Education, Public Information, Public Relations and Advocacy Strong, consistent, effective communications is the ‘lifeblood’ of any community, more so regional communities. In that regard, over the Plan period, CARICOM will seek to attain operational excellence in this area. The proposed four tier Communication Strategy being finalized by the CCS, will act as a framework for enhanced communications among all the CARICOM entities – Organs, Bodies, Institutions and Member States. The Strategy will address both ‘internal’ communications, strengthening the communications among CARICOM entities, as well as external communications with people of the Community and other stakeholders. Strengthening external communications over the Plan period, is likely to bring significant returns with respect to stakeholder engagement, building commitment for regional integration and the CARICOM agenda, building a strong, vibrant ‘Community for all’, and establishing CARICOM as an ‘integrated force in the global arena’. This strategy will address: (a) Building an efficient, multilingual communications network; (b) Promoting regional integration, the work/services/opportunities of the Community, the benefits of CARICOM; (c) Optimizing opportunities to showcase the Region – its people’s, enterprise, achievements, assets; (d) Positioning CARICOM at the forefront of global issues affecting the Region and Member States; (e) Strengthening the CARICOM ‘brand’ and perception among the people of the Region and internationally; 32 | P a g e