Page 40 Article III – 1 – 12: Public awareness-raising 1) Each Member State shall adopt an effective national cyber security awarenessbuilding programme with a view to promoting cyber security awareness in the public and key stakeholders; establish relation with cyber security professionals for the purpose of sharing information on cyber security initiatives and developing collaboration on cyber security issues. 2) During development of awareness-raising programme, Member States shall take into account: i) Stakeholders’ support and commitment to develop and establish relations of confidence between industry, Government and the academia for the purpose of scaling up the level of cyber security awareness; ii) Coordination and collaboration on cyber security activities in the entire government outfit; and iii) Communication with bodies both internal and external: other governmental agencies, industry, educational institutions, domestic computer users and the wider public. 3) To raise the level of awareness on cyber security issues, political leaders and other cyber security stakeholders shall: i) Establish public-private partnerships when necessary; ii) Launch large-scale publicity campaign to reach out to the greatest possible number of persons; iii) Use NGOs, institutions, banks, FAI, bookshops, local commercial organizations, community centers, computer shops, community colleges and adult education programmes, school as well as parents’ associations to inculcate the message of appropriate cyber comportment. Chapter IV: National cyber security monitoring structures Article III – 1 – 13: Cyber security governance 1) Pursuant to Articles 1 and 2 of these Directives, each Member State shall adopt such measures as they deem necessary to establish an appropriate cyber security institutional and governance structure; AU Draft0 010111