Cambodian ICT Masterplan 2020 which will support electronic information exchange in various e-Commerce businesses. Along with those elements, the RGC will operate certified e-Mail service and certified electronic documentation depository service. Also, the RGC is going to strengthen the cyber security policy and continuously secure e-Commerce technology standards. Secondly, the RGC will implement direct and indirect administrative supports. The RGC will provide direct supports like certification program, various incentive programs, postal and distribution network strengthening, and so on. Moreover, the RGC will indirectly support e-Commerce through taxation policy, telecommunication fare policy, and so on. Thirdly, the RGC will enhance legislation environment. Above all, the RGC is going to rapidly implement e-Commerce basic law which is currently under legislation. And also, the RGC will legislate or revise the subordinate laws by sectors like consumer protection laws. In addition, the RGC will revise e-Commerce relevant legislations like civil law or tax law, and enact legislation for the new business model as well. Lastly, the RGC will execute flagship projects for e-Commerce promotion. As in B2G area, flagship projects will be implemented in the areas like e-Customs, e-Procurement or e-Taxation to directly promote e-Commerce between the government and the company. Not only that, B2G promotion will indirectly promote e-Commerce in B2C and B2B as well. Meanwhile, in B2B areas, the RGC will promote flagship projects in Cambodia’s five major industries: construction, tourism, clothing, telecommunication and distribution/logistics industry. And in B2C areas, the RGC will directly establish and operate e-Marketplace regarding agriculture goods or exports in which private companies are characteristically hard to establish marketplace. In addition to those agenda, the RGC will promote e-Commerce through three phased approach in a long term perspective. First, in phase 1, the RGC will build up Cambodia citizen’s credibility on e-Commerce under the basis of B2C and B2G until 2016. Especially, the RGC aims to establish safe and reliable e-Commerce environment for both buyer and seller. In phase 2, until 2020 the RGC will actively expand B2B centric e-Commerce on the basis of trust and infrastructures enhanced at phase 1. And the RGC also aims to promote e-Commerce in each industry. The RGC will establish B2B network, localize necessary technologies, foster new business model and strengthen the global cooperation. Last but not least, in phase 3, the RGC will execute promotions which are necessary for the sustainable e-Commerce growth in a long term perspective, and establish creative eco-system for e-Commerce. The promotion will be executed in all industrial areas. Moreover, technical and administrative support will be provided in order to reduce the relative gap in e-Commerce. 55

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