Cambodian ICT Masterplan 2020 12. e-Economy Services 12.1 Introduction Over the decade to 2010, Cambodia’s economy developed remarkably, with an average annual growth rate of 8%. Such growth was achieved by implementing an open market economy, based on the country’s competitive advantages, and by providing an environment conducive to private sector investment. e-Economy services as applications in Cambodian ICT Master Plan 2020 are selected because economic development is the most important issue in Cambodia and because e-economy services affect almost all areas of industry as well as directly Cambodia. They must be cornerstone for economic and social growth of Cambodia. e-Economy promotes ICT in economic activities of private enterprises. It means all efforts of transforming Cambodia economic ecosystem to intelligent economic ecosystem. Enterprises include not only company in ICT industry but also one in traditional industry. e-Economy services are broad disciplines for services with economic activities. This Masterplan limits their scopes with their definitions. e-Economy is divided into three disciplines which are e-commerce, e-banking and e-tourism. 12.2 Objectives The objectives to promote the e-Economy in Cambodia are divided into three parts. First, legislation and policy making for online business are made. Online payment methods are developed for online business. As a prerequisite for e-commerce, a robust nationwide postal system is established. Based on the new postal system, major logistics and retail distribution companies lead the market. Second, the economic population acknowledges e-banking and its services and holds at least one financial account which realizes e-banking. Thus, the total amount on e-banking transactions exceeds the total amount on over-the-counter transactions. Third, all organizations in tourism sectors operate own homepages to provide their services such as related information, reservation and issuance of tickets. ICT systems are applied to tour industry to result in doubling the number of the tourists and travelers. As an objective, personally specialized products and services in tourism are developed and served. 34