c. Opportunities  Service Excellence ICTs can play a significant role in service economies. They can connect the dots between people, companies, and institutions, and have the ability to eliminate third-parties that operate between producers and consumers. Digital ICTs facilitate on-demand availability, seamless transactions, deeper relationships and greater personalisation of goods and services, and pave the way for effective implementation based on transparency and openness. Services offer tremendous scope for realization of sustained growth and development in the Barbadian economy.  “Death of Distance” The revolution in ICTs can enable Barbadian small and medium-sized enterprises (SMEs) to overcome the economic disadvantage of small size and realise what is referred to as the „death of distance‟, in which outsourcing can serve as a means of managing increasing complexity and the pressures of global competition. Resources freed up by outsourcing and the efficiencies achieved through ICTs allow individuals and companies to pay for only those products and services which they need. Additionally, ICTs can facilitate SMEs and other businesses in their efforts to penetrate distant markets.  Human Capital Just as foreign companies can set up call centres in the region to leverage the Caribbean‟s competitive advantage, Barbadian companies can use the power of the new technologies to draw on 16